Naked Sundays
Online Retail. Skincare/Sunscreen
Naked Sundays is a beauty brand created to make sun protection simple, comfortable, and easy to fit into everyday skincare and makeup routines. The brand focuses on SPF products that apply smoothly, avoid a white cast, and allow reapplication throughout the day without disturbing cosmetics or skin texture.
The company began when former TV News journalist Samantha Brett noticed many coworkers spending long hours outdoors and later needing skin cancer removed. She realized no SPF product worked well with makeup while still providing consistent, dependable protection for long days in the sun.
Naked Sundays grew from this realization and developed into a first-of-its-kind SPF line created by women and supported by scientific research. Its mission is to help reduce skin cancer rates for the next generation by offering sun protection that is practical, wearable, and easy to include in daily life.
The brand launched with the Hydrating Glow Face Mist, which also served as a makeup setting spray. It sold out within two weeks. Later that same year, the company debuted at Mecca in Australia with four products that sold out rapidly, with shoppers purchasing three months' worth of inventory in just 24 hours.
Naked Sundays continued to expand as more consumers looked for sun care that blended well with both skincare and makeup. Four years after its launch, the brand remains a leader in the global SPF movement and has helped shape a category that brings together comfort, beauty, and science-driven protection.
The product line is now available through major beauty retailers and online. The brand can be found in more than 1000 Ulta Beauty stores in the United States, more than 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. Each year, the company releases about 10 new products in response to growing interest.
Naked Sundays creates its formulations by combining scientific innovation with plant-based skincare ingredients. These qualities help the products protect the skin while offering a smooth finish that works well within daily routines and pairs comfortably with a variety of cosmetic products.
The collection includes a peptide foundation tint that has attracted strong consumer attention, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick in several blush shades, a bronzer, a hydrating moisturizer, and additional cosmetics with SPF. A fragrance line inspired by Summer is also part of the brand’s growing selection.
The company remains committed to vegan and cruelty-free formulas. It avoids sulfates, GMOs, petrolatum, and synthetic colors. Many creams, serums, and lotions are fragrance-free, offering gentle skincare options while still delivering effective results across a range of skin types.
The work of Naked Sundays has been recognized across the beauty industry. The brand appeared in the 2025 WWD Editors' Choice SPF Awards, where the CabanaClear Water Gel Serum SPF 50 was highlighted. In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was named the Best Skin Tint for acne-prone skin by Cosmopolitan in the United States. The company also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Customer reviews often praise the Hydrating Glow Mist Setting Spray SPF for its convenience and the CabanaClear Water Gel Serum SPF50 for its lightweight feel and steady performance.
Media coverage has continued to support the brand’s reach. Forbes featured the SPF-infused blush sticks as a standout seasonal release, and Reset Magazine gave the BeautyScreen SPF50 Peptide Foundation Tint a positive review for its smooth finish and dependable results.
Naked Sundays supports charities focused on skin cancer prevention and awareness, reinforcing its commitment to education, early detection, and the importance of daily sun protection for future generations.
